Identity /29 of 54 FINANCE & INVESTMENT
Good Life.
Every mark starts as a conversation. Good Life came to the table as an insurance brand — the brief was to find one idea, commit to it, and make it hold from a storefront sign down to a 16×16 favicon.
IDENTITY /29 OF 54 · FINANCE & INVESTMENT
01 Palette
Tap a colour to copy it.
02 In use
The mark, at work.
How the identity sits on everyday touchpoints — print, app and social.
Good LifeFinance & investment