Identity /18 of 54 FISHING & CO-OP
Kaparuka Fishing.
Kaparuka Fishing is a fishing enterprise, and the mark had one job: be recognised in half a second, in colour or in black and white, big or small. Everything else is noise.
IDENTITY /18 OF 54 · FISHING & CO-OP
01 Palette
Tap a colour to copy it.
02 In use
The mark, at work.
How the identity sits on everyday touchpoints — print, app and social.
Kaparuka FishingFishing & co-op