Identity /44 of 54 PERSONAL BRAND

Mosotho.

For Mosotho, the discipline was subtraction. A personal brand lives in busy visual environments; the mark survives them by saying one thing clearly.

IDENTITY /44 OF 54 · PERSONAL BRANDMosotho logo designed by Cosy Manaka

01 Palette

Tap a colour to copy it.

02 In use

The mark, at work.

How the identity sits on everyday touchpoints — print, app and social.

MosothoPersonal brand
Business card
App icon
Social avatar